THE THIRD CHAPTER

    Hai there :) as you know every week im gonna share and  make a summary about a new chapter . So today's topic is about STRATEGIC INITIATIVES FOR IMPLEMENTING COMPETITIVE ADVANTAGES . In this topic we learned what is the important of enterprise resource planning system and how the organizations can use business process reengineering to improve its business .

    There are 4 strategic Initiatives which is Supply Chain Management (SCM) , Customer Relationship Management (CRM) , Business Process Reengineering (BPR) , Enterprise Resource Planning (ERP) .This is the strategies that will help the business activities become more smooth and easier .


                                        SUPPLY CHAIN MANAGEMENT (SCM)

   Involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability . There are 4 basic components of SCM :

• Supply Chain Strategy - Strategy for managing all resources to meet customer demand . 
• Supply Chain Partner - Partners throughout the supply chain that deliver finished products, raw materials, and services . 
• Supply Chain Operations - Schedule for production activities .
• Supply Chain Logistics - Product delivery process .

                              CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

   Involves managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability . CRM is not technology but a strategy . Its enable

• Identify types of customers
• Design individual customer marketing campaigns
• Treat each customer as an individual
• Understand customer buying behavior

                                

                                BUSINESS PROCESS REENGINEERING (BPR)

   The analysis and redesign of workflow within and between enterprises and to make all business process best-in-class . The 7 principle of BPR is 

• Organize around outcomes, not tasks.
• Identify all the organization's processes and prioritize them in order of redesign urgency
• Integrate information processing work into the real work that produces the information
• Treat geographically dispersed resources as though they were centralized 
• Link parallel activities in the workflow instead of just integrating their results
• Put the decision point where the work is performed, and build control into the process 
• Capture information once and at the source

                                   ENTERPRISE RESOURCE PLANNING  (ERP)

   Integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing entreprisewide information on all business operations . Its collect data from across an organization and correlates the data generating an enterprisewide view .

  Thats all for now . Wait for next week okeyy .Assalammualaikum .