So we drag our class today so we have no class tomorrow . Lucky us right ? haha . okey forget about this excitement and this overload happiness for a while so lets proceed with our new chapter which is MEASURING THE SUCCESS OF STRATEGIC INITIATIVE .
Did you know that we can measure if the information technology that we use is success or not ? So usually Key Performance Indicator is being used to measure that are tied to business drivers . There are two which is :
EFFICIENCY IT METRICS
measures the performance of the IT system itself including throughput, speed and availability .
- THROUGHPUT : the amount of information taht can travel through a system at any point
- TRANSACTION SPEED : the amount of time a system takes to perform a transaction.
- SYSTEM AVAILABILITY : the number of hours a system is available for users.
- INFORMATION ACCURACY : the extent to which a system generates the correct results when executing the same transaction numerous time .
- WEB TRAFFIC : includes a host of benchmarks such as the number of page views, the number of unique visitors, and the average time speed viewing a web page
- RESPOND TIME : the time it takes to respond to user interactions such as a mouse click.
EFFECTIVENESS IT METRICS
measures the impact IT has on business processes and activities including customer satisfaction, conversation rates , and sell- through increases .
- USABILITY : the ease with which people perform transaction and/or find information . A popular usability metric on the internet is degree of freedom, which measures the number of clicks required to find desired information.
- CUSTOMER SATISFACTION : measured by such benchmarks as satisfaction surveys, percentage of existing customers retained and increase in revenue dollars per customer .
- CONVERSION RATES : the number of customers an organization "touches" for the first time and persuades to purchase its products or services . This is a popular metrics for evaluating the effectiveness of banner, pop-up, and pop-under ads on the internet .
- FINANCIAL : such as return on investment ( the earning power of an organization 's sales ) , cost-benefit analysis ( the comparison of projected revenues and costs including development, maintenance, fixed and variable )and break-even analysis ( the point at which constant revenues equal ongoing costs)
What is metrics ? its nothing than a standard measure to assess performance in particular area . Metrics for measuring and managing strategic initiatives include :
WEB SITE METRICS
- ABANDONED REGISTRATIONS : number or visitor who start the process of completing a registration page and then abandon the activity.
- ABANDONED SHOPPING CARTS : number of visitors who create a shopping cart and start shopping and then abandon the activity before paying for the merchandise.
- CLICK-THROUGH : count of the amount pf people who visit a site, click on an ad and are taken to the site of the advertiser.
- COST PER-THOUSAND : sales dollars generated per dollar of advertising . This is commonly used to make the case for spending money to appear on a search engine.
- PAGE EXPOSURES : average number of page exposures to an individual visitor.
- TOTAL HITS : number of visitors to web site, many of which maybe by the same visitor .
- UNIQUE VISITOR : number of unique visitors to a site in a given time . This is commonly used by Nelsen/net rating to rantings to rank the most popular web sites .
SUPPLY CHAIN MANAGEMENT (SCM) METRICS
- BACK ORDER : an unfilled customer order . A back order is demand (immediate or past due) against an item whose current stock level is insufficient to satisfy demand .
- CUSTOMER ORDER PROMISED CYCLE TIME : the anticipated or agreed upon cycle time of a purchase order . Its a gap between the purchase order creation date and the requested delivery date .
- CUSTOMER ORDER ACTUAL CYCLE TIME : the average time it takes to actually fill a customer's purchase order. This measure can be viewed on an order or an order line level .
- INVENTORY REPLENISHMENT CYCLE TIME : measure of the manufacturing cycle time plus the time included to deploy the product to the appropriate distribution center .
- INVENTORY TURNS (INVENTORY TURNOVER) : the number of times that a company's inventory cycles or turns over per year . It is one of the most commonly used supply chain metrics .
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) METRICS
SALES METRICS :
- Number of open leads
- Number of sales calls
- Number pf new customers
- Amount of new revenue
- Amount of recurring revenue
SERVICE METRICS :
- Average time to resolution
- Average number of service calls per day
- Percentage of service renewals
- Average number of service request by type
- Number of services calls
MARKETING METRICS :
- Number of purchases by marketing campaign
- Cost per interaction by marketing campaign
- Number of new customers acquired by marketing campaign
- Customer retention rate
- Number of new leads by product
BUSINESS PROCESS REENGINEERING (BPR) METRICS AND ENTERPRISE RESOURCE PLANNING (ERP) METRICS
The balanced scorecard enable organization to measure and manage strategic initiatives . The balance scorecard views the organization from 4 perspective, and users should develop metrics, collect data and analyze their business relative to each of these perspectives :
- The learning and growth perspective
- The internal business process perspective
- The customer perspective
- The financial perspective
Okeyyy thats all for the fourth chapter . See you guys after the sem break !! and thank you for reading .






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